Could we be getting another Incredible Hulk movie in 2015? Well, looks like odds are increasing due to how well the Hulk is being received in the Avengers movie.
Talking with Forbes about the studio’s merchandising strategy, Marvel’s President of Consumer Products Paul Gitter reveals that executives are “pleasantly surprised by the phenomenal response” to the Hulk — so much so that, if the character’s popularity continues to grow, the company “will spin him off to a stand-alone program next year,” supported by his own film in 2015. That’s in addition to the Guillermo del Toro-David Eick television revival, which if all goes well, could debut on Disney-owned ABC in 2013.
Gitter credits the Hulk’s turnaround to a tweaking of the character that could set him on the path to becoming a corporate icon, similar to how MetLife uses Snoopy. “We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner,” he said
Come on people, keep talking about the Hulk and asking for another movie!!!!!