Hasbro announced at SDCC that they are moving away from the Marvel Universe line and drawing character choices from the comic book towards a line called Avengers Assemble and drawing characters from the movies. I think this is a mistake as they are passing over a ton of good characters selection and options. It looks like the first wave of these new Avengers Assemble waves is out. The price point of the Marvel Universe figures is $9.99 and the new Avengers Assemble is $5.99 and it pretty much shows in the action figure. There are two Hulks in the first wave and I have only been able to find the Smashing Hero! figure. The sculpt is just okay for detail but at only five points of articulation, it is a big step down from the MU figures. I hope that future waves will have more detail and articulation. Not that I want to pay more money but I am okay if I feel like I am getting my moneys worth. It is not that the figure is completely bad but after having Marvel Universe figures for so many years, it is a bit of a disappointment.