Disney has been making these vinylmation figures for awhile now based on their various animated movie properties. It is basically a blank figure of Mickey Mouse but repainted to look like another character. While the acquisition of Marvel, it was a matter of time before the Marvel characters were brought into the series. In case you are not familiar with the toys, they come in a sealed box and you are buying them “blind” since you don’t know what figure you are getting until you buy it and open it up. The Hulk is a pretty cool figure with the ears looking like gamma radiation. This is series 1 so I hope there is a series 2 with a grey Hulk version maybe.