Hologram Incredible Hulk Holds London Bridge as Part of Disney Infinity Game Release

Man, why couldn’t this happen in North Carolina.

The Hulk was spotted over the weekend in London, helping to raise the city’s iconic Tower Bridge — well, not exactly. As reported by the East London Advertiser, it was actually a hologram projected underneath the bridge in promotion for “Disney Infinity 2.0,” the upcoming toys-to-life game by Avalanche Studios and Disney Interactive. In a video posted by the Marvel UK YouTube channel, the “Disney Infinity” version of Hulk is seen raising the tower bridge to help a shipment of the video game to dock. Images of other Marvel characters — including Iron Man, Spider-Man, Black Widow, Captain America, Venom, Thor and more — accompanied the shipment through the streets of London.

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