Every Friday, Axel Alonso, Marvel’s Editor-in-Chief is interviewed by comicbookresources.com about what’s going on in the world of Marvel. In the latest installment, he commented on the upcoming new Hulk comic book:
CBR: I figured we could spend some time this week talk about a few of those upcoming series that we haven’t talked much about — last week, CBR ran an interview with Greg Pak on “Totally Awesome Hulk” and, traffic-wise, it exceeded our expectations and really took off on social media. It’s clear to us that there’s a high anticipation level on that series. What has you excited about what Greg and Frank Cho are doing on the book?
Alonso: I’m hard-pressed to think of a series launch that excites me more than this book. As a former Hulk editor who’s been in countless discussions about Banner’s predicament, this move just seems right because it leans into all the daydreams we’ve had about being the Hulk. In publishing, we’re paid to pave the future, and that’s what we’re doing here: the new “Totally Awesome” Hulk absolutely loves being the Hulk. Carries this burden like it’s a feather.
And, of course, the pedigree of the creative team speaks for itself. Frank Cho’s pages are out-of-this-world good, and the story is fantastic. I expect that this will be a buzz book that attracts a lot of mass media attention.